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Knowing HTML is not ‘advanced’

You know how to use the META HTTP-EQUIV tag. That’s good. And I mean that – I’m not being sarcastic.
It’s also basic HTML.
If you can double your rates by saying “I’m sorry, but you don’t have the right doctype declaration in your pages” I’m really happy for you. But do not try to tell me you’re a leader in the industry. You’re just someone who knows how to click ‘new from template >> HTML’ in Textmate.
If you understand which HTML tags matter to SEO and which don’t, you’ve moved from preschool to Kindergarten.
If you know how to make a page load faster with smart HTML, you’re in grade school.
Learn how to render javascript last, optimize for mobile crawlers and pull together pages that are blindingly fast, look good and are SEO-friendly, and you’ve made it to SEO grad school.

Speaking at an SEO conference

Does. Not. Make. You. Advanced.
I’ve heard some of the worst stupidity in the industry spouted at SEO conferences. I love conferences, and I’ve learned a ton there. But for every great, well-informed speaker, there are at least three who have no business on stage.
If you are:

• Using the slide deck from 2 years ago;
• Presenting on ‘title tag optimization’ for the 12th time;
• Telling the audience that creating an XML site map equals SEO;
• Having to pelt your audience with erasers to keep them awake.

…you may have good stuff to say, but you’re not in the ‘advanced’ category. Nor are you a ninja, a rock star or a guru.
If you can give your audience something they haven’t heard before, help them really improve their rankings and have them leave your session still scribbling notes frantically, then you might just be an advanced SEO.

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